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Tinder: the ‘painfully honest’ dating app with wider social aspirations

Tinder: the ‘painfully honest’ dating app with wider social aspirations

‘The future of social support systems is linking you with individuals you don’t understand,’ claims co-founder Justin Mateen

If you’re a twenty or thirtysomething solitary individual – or if maybe not, in the event that you’ve sat with a team of them in a bar recently – odds are you’ll have actually encountered Tinder.

Initially launched in the US in August 2012, the smartphone dating app has since spread its blend of location-based profile matches and text-chatting all over the world. That features becoming the latest involvement pub-sport when you look at the UK, where categories of friends enthusiastically accept or reject prospective matches with respect to the other person.

For fans, it is a cross that is addictive internet dating, Am we Hot or Not and Fruit Ninja – the latter when it comes to its speedy-swiping graphical user interface. Users create a profile, then browse users nearby marking those they like. Whenever they’re liked right right back, the set can text-chat and determine whether or not to get together.

Within the last 60 times, Tinder has added significantly more than 1m new users in britain alone, in accordance with co-founder and main advertising officer Justin Mateen, whom informs The Guardian that the software happens to be producing a lot more than 600m profile reads and 6m matches on a daily basis.

He’s emphatic that Tinder isn’t a “hookup” software, built to bring individuals together for casual one-night stands. In fact, he claims dating wasn’t the initial inspiration behind the application, which can be supported by news and internet company IAC – that also owns online dating sites company Match.com.